Magnet News

Magnet Blog: What is FoilMAG?

By Alice Martin

January 4, 2021

Adams’ FoilMAG is a shiny, silver, ferrous metal tape with transparent pressure-sensitive rubber-based adhesive. It is magnet receptive, matches up with 1/2 and 1″ wide magnet strip, and is only .010″ thick to maintain a low profile. FOILMAG works great in interchangeable graphics, menu boards, point of purchase displays, package closures, crafts, and more. It saves time and effort, and is a simpler option than trying to line up the polarity for magnet to magnet applications. In signage and displays, magnets combined with FoilMAG allow for fast, neat updates with minimal tools and no training.

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Alice Martin is the VP of Sales and Marketing at Adams Magnetic Products, where she has led strategic planning, brand development, and sales growth through marketing efforts for over 20 years. She also serves as the General Manager for Adams' subsidiary, Dowling Magnets, where she oversees the development and implementation of annual business plans, negotiates contracts with channel partners, and contributes to product design and development. She has successfully developed and evaluated retail product ideas in addition to researching market feasibility.

In addition to her marketing expertise, she also has a strong background in business administration and new business development.