Alice Martin

Alice Martin is the VP of Sales and Marketing at Adams Magnetic Products, where she has led strategic planning, brand development, and sales growth through marketing efforts for over 20 years. She also serves as the General Manager for Adams' subsidiary, Dowling Magnets, where she oversees the development and implementation of annual business plans, negotiates contracts with channel partners, and contributes to product design and development. She has successfully developed and evaluated retail product ideas in addition to researching market feasibility. In addition to her marketing expertise, she also has a strong background in business administration and new business development.

Magnet Blog: 2010 The Reality of Supply Demand

Price increases and order delays. No company wants to be responsible for them, and no buyer wants to be inconvenienced by them. However, sometimes such occurrences are inevitable, and the magnet production industry is currently struggling with these issues. As a global leader, Adams has been able to limit their impact more than other companies […]

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Magnet Blog: Consulting With Clients on Vehicle Sign Projects

Important questions to ask before magnet production For any successful signage project, communication with clients is critical, and magnets are no different. Though magnets are a low-maintenance signage option, there are still certain considerations to ensure your clients are receiving the best products available. From manufacturing to application, there are elements that can directly affect

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Magnet Blog: A Good Way to Incorporate Greeting Cards and Refrigerator Magnets

Question: Deborah Foster writes: We have a greeting card company and want to expand to refrigerator magnets. What is the least expensive way to get into this and the least labor intensive? Answer: There are several ways you could expand into refrigerator magnets. A few ideas include: 1. Tipping or gluing printed magnets into your

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Magnet Blog: Introducing New TabMAG Neodymium Discs With Tabbed Adhesive Liner

Neo Disc We’ve expanded our neodymium (Neo) magnetic to include these powerful, compact magnetic discs with adhesive backing and a new, easy pull-tab. The liner covering the adhesive on these strong TabMAG Neo magnets has a protruding tab for easy removal. Once removed, the adhesive is exposed and the magnet can be quickly applied to

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Why Don’t My Round Base Magnets Hold as Much as They Say They Should

Question: “Scott the PAINTER” from California asks: I recently purchased several round base style magnets from the hardware store and they don’t seem to work properly.  I spoke with the folks at the store and they told me there is nothing wrong with them. They attached them to those orange beams in the store and

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