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Alice Martin

Alice Martin is the VP of Sales and Marketing at Adams Magnetic Products, where she has led strategic planning, brand development, and sales growth through marketing efforts for over 20 years. She also serves as the General Manager for Adams' subsidiary, Dowling Magnets, where she oversees the development and implementation of annual business plans, negotiates contracts with channel partners, and contributes to product design and development. She has successfully developed and evaluated retail product ideas in addition to researching market feasibility. In addition to her marketing expertise, she also has a strong background in business administration and new business development.

Neodymium rare earth magnets

Magnet Performance Consistency: Why Specs Aren’t the Whole Story

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The Hidden Factors That Influence Magnet Performance Take two identical magnets with the same grade, same pull force, and same dimensions. But when tested in real-world conditions, they behave differently. This scenario isn’t uncommon, and it highlights a crucial fact about magnet performance: specifications alone don’t guarantee identical results. Magnet specifications like grade and pull […]

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ceramic magnet shapes

Why Ceramic (Ferrite) Magnet Prices Are Rising—and What It Means for Engineers and Buyers

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Strontium carbonate shortages and tightening environmental regulations are pushing ferrite magnet costs higher. Here’s what’s driving the change, why it’s likely to persist, and how to protect your supply chain. Ferrite magnets (also known as ceramic magnets) have long been considered the most stable, cost-effective option in the permanent magnet landscape. But over the past

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25% Tariff on Chinese-Origin Permanent Magnets Starts January 1, 2026 : Key Facts

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What’s happening Under the U.S. government’s 2024 Section 301 tariff modifications, permanent magnets of Chinese origin will carry an additional 25% duty starting January 1, 2026. This increase was finalized by the Office of the U.S. Trade Representative (USTR) and is part of a broader set of strategic-sector tariffs. Government source: For the official explanation

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new neodymium grades

Update: China suspends for one year the Oct 9 rare‑earth export controls (incl. Holmium); April 4 rules remain

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Published: October 30, 2025 Executive summary China and the U.S. reached a joint arrangement in Kuala Lumpur trade consultations. As part of that package, China will suspend for one year the October 9, 2025 export controls that would have added holmium (and several other rare earths) to the dual‑use control list. The April 4, 2025

Update: China suspends for one year the Oct 9 rare‑earth export controls (incl. Holmium); April 4 rules remain Read More »

12 HRE-free Neodymium Grades

October 2025 Update: China Adds Holmium to Export Controls — What It Means for NdFeB Magnets

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Published October 21 *Please see updated blog published 10/30/25 Executive summary China’s Ministry of Commerce (MOFCOM) and General Administration of Customs (GACC) issued Announcement No. 57 (2025), expanding dual‑use export controls to include holmium‑containing items (and other heavy rare earths). Beginning November 8, 2025, 13 additional NdFeB grades that contain holmium will require an export

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Liam Boyle

Welcoming Liam Boyle, Our New Sales Director

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We’re excited to welcome Liam Boyle as the new Sales Director at Adams Magnetic Products. Liam brings more than 14 years of professional sales experience and a proven record of driving growth, building strong customer partnerships, and improving sales operations. Most recently, Liam served as General Manager at Bunting Magnetics, where he oversaw the P&L

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Dysprosium

HRE-Free Neodymium Magnets: Avoid Licenses, Protect Proprietary Data

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Preface: The Export-Control Challenge On April 4, 2025, China began requiring an export license for any magnet containing the heavy rare earth elements dysprosium (Dy), terbium (Tb), or gadolinium (Gd). The license process can add weeks of paperwork, inspections, and uncertainty, which is particularly painful for manufacturers that rely on just-in-time deliveries. Read more about

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Jerry Watkins

Shining Our 75th Anniversary Spotlight on… Jerry Watkins!

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Happy Birthday to… us! 2025 marks Adams’ 75th anniversary and we’re celebrating all year long, in so many ways. Since we wouldn’t be the industry leader we are without the dedication and commitment of our employees, we’re sharing the inspiring stories of some of our long-term team members, like Jerry Watkins! Jerry was sent to

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neodymium magnet samples

Understanding Neodymium Magnet Grades: A Guide

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Neodymium magnets—also known as NdFeB or Neo magnets—are the most powerful commercially available rare earth magnets. Used across industries from motion control to sensors to magnetic assemblies, their strength and versatility make them a go-to solution for demanding applications. But not all neodymium magnets are created equal. Understanding grades is essential for selecting the right

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magnet tariffs and export controls update

June 2025 Magnet Tariffs and Export Controls Update

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Tariff Reductions Following Temporary Truce On May 12, 2025, the U.S. and China agreed to a 90-day trade truce, which resulted in a reduction of U.S. tariffs on Chinese goods, including those for permanent magnets. The total tariff on all Chinese magnets was lowered to 30%, comprising: A 20% “fentanyl tariff” (10% imposed on February

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