
In his new role, Pat will focus on strengthening Adams’ sales processes, tools, and reporting to create a more seamless experience for both our teams and our customers. His responsibilities include improving sales forecasting and pipeline visibility, ensuring CRM accuracy, supporting onboarding and enablement for sales roles, and coordinating across operations, finance, IT, and marketing.
Pat will work closely with Alice Martin, Vice President of Sales & Marketing, and Liam Boyle, Sales Director, to align sales execution with Adams’ long-term growth strategy and ensure that teams have the visibility and tools they need to succeed.
“Pat has a deep understanding of our customers and our operations, and he’s proven he can turn insight into action,” said Alice Martin, Vice President of Sales & Marketing. “In this role, he will help us scale what works, improve what needs attention, and give our teams the visibility they need to perform at their best.”
“I’m excited to focus on building the processes, tools, and metrics that help our sales teams win—and help our customers move faster,” said Hanna. “Adams is investing in the systems and collaboration that make a real difference for customers, and I’m thrilled to be part of that effort.”
Join us in congratulating Pat!
We look forward to the impact Pat will make as he helps Adams strengthen its sales operations and customer experience.