Tis’ the season for holiday display changes, new themed signage and Mariah Carey’s “All I want for Christmas is You” playing on a constant loop. Not to mention the never-ending nightmare of screwdrivers, nails, glue, and paint.
There are some visual merchandising pros among us with all the time and resources to spend weeks on their latest planogram. Most of us are still looking for a fast and easy way to make seasonal transitions, whether you are a corporate, franchise or singular shop; time is money.
Step 1. Develop a Design Plan: Not everyone has access to a visual merchandising team or a planogram, if you do, consider yourself lucky. Start by writing out what changes you’d like to incorporate. Make a supplies list: include the supplies you will need to purchase and what supplies you have on hand.
2. Think Long Term: You might not want to use the same displays year in and year out but think about how this design plan can serve for future seasons. Consider investing in a display and signage system like MAGbond Magnet Media System, which uses high-quality graphics overlaid on magnets. The magnet base is a one-time installation that makes switching display materials a breeze.
3. Be Specific/Create a Timeline: Draw up a map of your store including the new design elements and who is going to be responsible for implementing changes. It is important that everyone involved with your seasonal display changes knows what tasks they are responsible for completing. Create a timeline, include an estimate of how long it will take to change out the displays and when the project will be completed.
4. Execute the Plan: Now that you have a drawn out concept, with a clear timeline and goals, you can implement the plan.
5. Measure Your Work: Now that your new seasonal display is up, take some time to appreciate your hard work. Hopefully, you’ve been taking notes on your progress.