Question: Deborah Foster writes: We have a greeting card company and want to expand to refrigerator magnets. What is the least expensive way to get into this and the least labor intensive?

Answer: There are several ways you could expand into refrigerator magnets.  A few ideas include:

1. Tipping or gluing printed magnets into your existing card designs.  The magnets could match the artwork of your current card designs.
2. Adding a magnet strip to the inside front cover of existing card designs.  This would work well if you offer cards that have photo frames incorporated into the cover.  Adams can provide magnetic strips with adhesive pre-cut or scored to the desired size.
3. You could expand into postcard greetings that have magnets glued or laminated to them.

If you want an easy and inexpensive way to make prototypes of your refrigerator magnet ideas, you can use our PrintMAG magnet sheet in your ink jet printer to make mock-ups.

There are companies like Magnetic Attractions or Rainbow Magnetics who print magnets and can package them in bulk or individually for retail, or they can tip/glue and laminate them to card stock.  They can even print the card stock if you like.

Please let us know if you’d like to see samples of what we describe above, or if you have any additional questions.  If you’d like to discuss any of this in person, please give us a call at 800-222-6686.  Thanks Deborah!

Magnetic Attractions, a promotional magnet manufacturer based in North Carolina, announces the acquisition of Rainbow Magnetics, Inc., located in Santa Ana, Calif., known for its customized, magnetic, direct marketing programs.   “We’ve merged two, leading companies to create one-stop shopping for any magnetic, direct mail or promotional products that someone could need,” says Scott Lewis, company president.  Through the acquisition, Magnetic Attractions doubles the number of employees and capacity to serve their combined customers. (more…)