Director of Marketing

With 16 years of experience in the magnet industry and seven years in her current position, Alice Martin brings a full range of sales, service and managerial skills to her role as Adams’ director of marketing. Based in California, she remains in constant communication with Illinois, Nevada and New Jersey offices, as well as with the company’s entire national sales force.

She actively supports the sales, customer service and executive teams with market research, training and education, vendor relations, customer data acquisition and lead management, as well as promotions and marketing communications programs. She provides knowledge and hands-on coordination of Adams’ trade show, online, advertising and editorial presence. Ensuring a consistent image and message, she also helps create and produce the company’s website and blog, catalog, sales sheets and samples.

Before accepting her current position, she served as general manager responsible for Adams’ West Coast office and its soft ferrite cores and accessories. Familiar with the company’s entire magnetic products offering, she previously worked in Chicago as a sales representative and was promoted to marketing manager, specializing in flexible magnets and magnetic assemblies.

Among her personal accomplishments, she notes her double major in business administration and marketing from the University of Wisconsin-Eau Claire, followed by a Spanish language and history certificate from the Universidad de Valladolid in Spain. She also was a 19-year competitive gymnast who went onto coach the sport, and while in college, started a community youth outreach program. Today, she most enjoys sharing the duties of parenthood with her husband as they raise their two daughters.