Adams group of companies expands to include Rainbow Magnetics

Santa Ana, CA (Jan 12, 2009)

     Magnetic Attractions, a promotional magnet manufacturer based in North Carolina, announces the acquisition of Rainbow Magnetics, Inc., located in Santa Ana, Calif., known for its customized, magnetic, direct marketing programs.
     “We’ve merged two, leading companies to create one-stop shopping for any magnetic, direct mail or promotional products that someone could need,” says Scott Lewis, company president.
     Through the acquisition, Magnetic Attractions doubles the number of employees and capacity to serve their combined customers. “Together, we enjoy economies of scale that can now offer customers faster speed to market, less freight cost from either coast, and more competitive pricing. We also can extend the availability of consultative services to aid our clients in achieving the desired, one-to-one marketing solutions,” says John Dowling, Magnetic Attractions’ general manager.  “We also will expand the breadth and depth of our product offering to encompass a wider variety of substrates. In addition to our printed magnetic product offerings, we also offer other fulfillment services such as: affixing, custom packaging, roll and sheet fed printing, and turnkey direct mail fulfilling. These additional services, coupled with the growing popularity of our specialty products such as PeelAway and SnapNwin gives us a full range of one to one marketing solutions.”
     “Magnetic Attractions was one of the first in the industry to offer digital offset printing for quick-turn, highly customized, magnetic promotions,” notes Lewis. “For 34 years, Rainbow has been a respected printer of flexible magnetic products and has evolved to offer a complement of creative and direct marketing services. They are especially adept at working with franchisees, retailers and owner-operated businesses.”
     “Our reputation and commitment to our customers has allowed us the opportunity to work with some of the best companies in the world, like Avon Products, Inc.; Century 21 Real Estate LLC; Discovery Toys, Inc.; Home Depot, Inc.; Jim Beam Brands Co.; KFC Corporation; Time Warner; Tupperware Brands Corporation; and other national brands,” says Rainbow Magnetics’ Robert Knapp. Knapp adds, “We have always taken a great deal of pride in offering the highest quality in products and services to all our clients. Magnetic Attractions and Rainbow Magnetics share a common view of being a solutions provider and creative partner for all our clients. We feel that being a part of Magnetic Attractions and the extended Adams Magnetic family of companies allows us to bring even greater variety of both product and creative options to meet clients’ needs.”
     As a Magnetic Attractions company, Rainbow joins the extended family of businesses that includes: Adams Magnetic Products Company, Inc. providing magnetic products and assemblies; Dowling Magnets offering retail magnetic products for the education, toy and hardware markets; and Digitalabel LLC delivering digitally printed labels for packaged goods.